140-character unlimited.

Is there still a place for long-copy writing? (Sure, just ask Google.)

While most of the world now writes with a short-attention span, 140-character mindset, there’s still a place for long copy: At the top of Google search results. For years, Google’s goal has been to return the best results for any query. They use a sophisticated algorithm to judge the length, content, and quality of writing to weed out spam. As a result, complete, informative writing is now more important than ever. See my long-copy blog posts here.