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Top 100 of 2012

Peter Crosby's copywriting helps Burgerville packaging redesign get mad props.

During the 3 years Peter Crosby worked on the Burgerville account, he wrote several humorous paragraphs for a packaging redesign by the burger chain. After the launch, TheDieLine.com (“dedicated to defining the world’s best packaging design”) featured Burgerville’s sustainable packaging and named it #51 in their Top 100 of 2012. While the honor is clearly a testament to Peter Crosby’s awesome copywriting, a modicum of credit should probably go to the folks at Brigade and N2O Group who did everything else.