NOTE: As of this date, I have full-time employment. Check my LinkedIn profile to confirm that I haven’t been fired yet.

Third-person singular.

Why Peter Crosby sounds like a pompous jerk.

Peter Crosby doesn’t typically write in the third-person singular because he’s neither self-obsessed, nor a total crazy person. Rather, Peter’s use of the literary device stems from an SEO—or Search Engine Optimization—lesson he learned after building The CrosbyReport: When you write posts using only the pronoun “I,” Google doesn’t know who “I” is. And since, nowhere on his 800-page website had Peter mentioned his own name(!), he’d been relegated to anonymity among the ~17,300,000 other Peter Crosbys online. A mistake that this Peter Crosby has no intention of making on this website at